Until 3 November, I will not refer to The President by his surname because that is his brand; I will not publicize his brand. Henceforth, he will be referred to as The Current Occupant [of the White House].

He will be referred to as the President if he does something Presidential.

I may quote content that uses his surname, but no content produced by me will use his surname.

Originally tweeted by Mikeylito ❎🏳️‍🌈✊🏽 (@Mikeylito) on Friday, 17 July 2020.